What are some newsletter best practices?
- Send a newsletter when you first publish the event.
- Send newsletters a week out and a day or two before.
- You can also send a newsletter when the video from your previous event goes up.
To make it more personal, feel free to use MailMerge tags. You can do this from the Newsletter tool inside of the dashboard.
Simply type in *|FNAME|*
or, see what David S and David B are chatting about on slack below ;)
PLEASE NOTE: If your data is not correct (wrong first name for the email address), or you don't have First-Names.... it can do more harm, than good!