What are some newsletter best practices?
- Send a newsletter when you first publish the event.
- Send newsletters a week out and a day or two before.
- You can also send a newsletter when the video from your previous event goes up.
- Drop images into your newsletter - see HERE
To make it more personal, feel free to use MailMerge tags. You can do this from the Newsletter tool inside of the dashboard.
Simply type in *|FNAME|*
or, see what David S and David B are chatting about on slack below ;)
PLEASE NOTE: If your data is not correct (wrong first name for the email address), or you don't have First-Names.... it can do more harm, than good!